Territorial advertising
A local B2C format that places destinations, accommodation, events and food & wine in front of families, travellers and consumers.
Alongside international fairs, we develop promotional campaigns in shopping centres in Sicily, Calabria and Malta for destinations, municipalities, GAL, DMO, hotels, resorts, producers and events.
Contrada Baronazzo, Via Madre Teresa di Calcutta 10, IT-96017 Noto SR, Italy · shopping centres · B2C promotion · QR leads · hostesses · promoters · reporting
Custom vertical supports, brochure displays and light information points in key flows.
Catalogues, maps, offers and landing pages with trackable QR codes.
Multilingual staff, micro-events, authorised tastings and territorial storytelling.
Municipalities, villages, UNESCO sites, tourism districts, GAL, DMO and territories.
Hotels, resorts, villages, structured B&Bs, incoming tour operators, experiences and attractions.
Producers, consortia, wineries, oils, preserves, sweets and typical products.
| Phase | What we do | Result |
|---|---|---|
| 1. Strategy | Target, message, timing and geographic area. | Campaign aligned with market and budget. |
| 2. Locations | Selection of shopping centres in Sicily, Calabria and Malta. | Tailor-made territorial circuit. |
| 3. Materials | Graphics, printing, totems, displays, catalogues, QR codes and digital content. | Coordinated physical and digital presence. |
| 4. Activation | Installation, material replenishment, optional promoters and weekend actions. | Direct contact with real audiences. |
| 5. Report | Photos, completed activities, QR scans, contacts and commercial insights. | Useful data to assess return and continuity. |
| Area | Priority zones | Possible objectives |
|---|---|---|
| Eastern Sicily | Catania, Siracusa, Ragusa, Messina | Weekends, seaside holidays, the Val di Noto, Mount Etna, food and wine, events and connections with Malta. |
| Western Sicily | Palermo, Trapani, Agrigento, Caltanissetta | Cultural tourism, coasts, villages, experiences, local products and seasonality. |
| Ionian Calabria | Catanzaro, Crotone, Cosenza ionica | Seaside holidays, families, nearby tourism and connections to Sicily and Southern Italy. |
| Tyrrhenian Calabria | Cosenza, Vibo Valentia, Reggio Calabria | Holiday packages, experiential tourism, villages, nature and interregional promotion. |
| Malta | Valletta, Sliema, St. Julian’s, Birkirkara | Promotion of Sicily and Southern Italy to residents, expatriates, visitors and the Maltese tourism market. |
We build a shopping-centre promotional circuit with materials, QR leads and reporting.
