Territorial advertising
A local B2C format that places destinations, accommodation, events and food & wine in front of families, travellers and consumers.
Alongside international fairs, we develop promotional campaigns in shopping centres in Sicily, Calabria and Malta for destinations, municipalities, GAL, DMO, hotels, resorts, producers and events.
Contrada Baronazzo, Via Madre Teresa di Calcutta 10, IT-96017 Noto SR, Italia · centri commerciali · promozione B2C · QR lead · hostess · promoter · report
Custom vertical supports, brochure displays and light information points in key flows.
Catalogues, maps, offers and landing pages with trackable QR codes.
Multilingual staff, micro-events, authorised tastings and territorial storytelling.
Municipalities, villages, UNESCO sites, tourism districts, GAL, DMO and territories.
Hotels, resorts, villages, structured B&Bs, incoming tour operators, experiences and attractions.
Producers, consortia, wineries, oils, preserves, sweets and typical products.
| Phase | What we do | Result |
|---|---|---|
| 1. Strategia | Target, messaggio, periodo e area geografica. | Campagna coerente con mercato e budget. |
| 2. Location | Selezione dei centri commerciali in Sicilia, Calabria e Malta. | Circuito territoriale su misura. |
| 3. Materiali | Grafica, stampa, totem, espositori, cataloghi, QR code e contenuti digitali. | Presenza fisica e digitale coordinata. |
| 4. Attivazione | Installazione, rifornimento materiali, eventuali promoter e azioni weekend. | Contatto diretto con pubblico reale. |
| 5. Report | Foto, attività svolte, QR scan, contatti e indicazioni commerciali. | Dati utili per valutare ritorno e continuità. |
| Area | Priority zones | Possible objectives |
|---|---|---|
| Sicilia orientale | Catania, Siracusa, Ragusa, Messina | Weekends, seaside holidays, the Val di Noto, Mount Etna, food and wine, events and connections with Malta. |
| Sicilia occidentale | Palermo, Trapani, Agrigento, Caltanissetta | Turismo culturale, coste, borghi, esperienze, prodotti tipici e stagionalità. |
| Calabria ionica | Catanzaro, Crotone, Cosenza ionica | Seaside holidays, families, nearby tourism and connections to Sicily and Southern Italy. |
| Calabria tirrenica | Cosenza, Vibo Valentia, Reggio Calabria | Pacchetti vacanza, turismo esperienziale, borghi, natura e promozione interregionale. |
| Malta | Valletta, Sliema, St. Julian’s, Birkirkara | Promotion of Sicily and Southern Italy to residents, expatriates, visitors and the Maltese tourism market. |
We build a shopping-centre promotional circuit with materials, QR leads and reporting.
