Piazza d’Italia

We bring Italy
to major international fairs

B2C fairs, outstanding destinations, Italian food, wine and culture in one distinctive experience.

Clients in our projects

2027 INTERNATIONAL PROGRAMME

18 events. 15 countries. One Italian journey.

From Utrecht to Montréal, Piazza d’Italia brings Italian destinations, culture, food and authentic experiences to markets across Europe, North America, the Middle East and Asia.

Discover the 2027 programme →
18 EVENTS15 COUNTRIES3 CONTINENTS
UTRECHT · VIENNA · NEW YORK · ANTWERP · LIÈGE · MUNICH · ESSEN · TOULOUSE · BARCELONA · VALLETTA · DUBAI · SEOUL · TAIPEI · HONG KONG · MUMBAI · TOKYO · BEIJING · MONTREAL

Our participation formats

Turnkey stands

We design and deliver customised, elegant and functional stands, turnkey and without operational stress.

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Fair representation

Our team represents your destination or company with professionalism, care and market knowledge.

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Promotion & networking

Targeted promotion, B2B meetings, events and networking to increase your visibility.

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Export B2B

B2B Export for Italian companies

A professional format connecting Italian producers, territories and companies with buyers, operators and commercial partners abroad.

B2B Export →

B2B & representation

B2B remains a central part of the project

Alongside B2C promotion to the public, Piazza d’Italia also works on professional representation, trade contacts, buyers, networking and support for public bodies, DMOs, LAGs, hotels and food & wine companies.

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Piazza d’Italia

International tourism fair experience

From 2013 to 2026: direct presence at major tourism fairs in Europe, Asia, the Middle East, North America and South America.

Experience →

Why B2C fairs

Visibility

Reach thousands of travellers and enthusiasts

International reach

Access key global markets

Valuable relations

Create qualified contacts and new opportunities

Effective promotion

Communicate your territory in an engaging way

Brand reputation

Strengthen image and positioning

Concrete results

Turn interest into real growth

Ready to bring your excellence to international fairs?

Let us discuss your project and build a distinctive, memorable experience together.

Contact us now →